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Social media policy

Pearlstar Hotel Atami establishes and complies with the “Social Media Policy” (hereinafter referred to as the “Policy”) regarding the operation of its official social media account and the participation of its staff in social media. A “policy” consists of ” G eneral rule” and “guidelines”.

    General rule

  1. purpose of social media participation
    By communicating information about Pearl Star Hotel Atami through social media and trying to communicate with customers, Pearl Star Hotel Atami aims to become a hotel that will be loved by customers for a long time. Specifically, I participate in social m edia for four purposes.

    1. To listen to customers’ opinions and opinions about Pearl Star Hotel Atami and understand what products and services they really want.
    2. Make more customers aware of Pearlstar Hotel Atami ‘s products and services.
    3. Make more customers aware of the Pearl Star Hotel Atami employees’ thoughts on the products and services of Pearl Star Hotel Atami.
    4. Increase customer satisfaction, trust in Pearl Star Hotel Atami and brand value through sincere conversation with customers.
  2. attitude toward social media participation
    Understand that social media is a place of communication based on personal connections, that it is widely open to the world, that information once sent cannot be completely revoked, and participate in the conversation in a moderate manner as a sensible person.

    1. Regardless of their organization or type of employment, staff at Pearlstar Hotel Atami comply with national and local laws and regulations as well as internal rules such as “employment rules” and “policy”.
    2. We will listen to our customers and actively provide them with information so that they can have a beneficial experience.
    3. Be careful about the content and method of sending out information, and do not let misinformation flow out or cause misunderstanding to customers.
    4. We apologize and correct any misinformation or misleading expressions as soon as possible.
    5. Communicate and communicate as a sensible person without falsifying your identity.
    6. We respect the culture and manners of each social media by following the regulations of each social media opened and operated by a third party.
    7. We respect the rights of third parties such as intellectual property rights and privacy rights and take care not to damage their reputation.
  3. requirement of all staff
    We have established guidelines that demonstrate our commitment to social media participation in general. All social media participants as well as official account operators are required to understand the guidelines and engage in social media conversations in a moderate manner.

Community Guidelines